As the research landscape evolves, the way we think about combining approaches changes too. Take hybrid for example. No longer limited to a mix of quant and qual, the hybrid research of today simply means blending methodologies to uncover deeper context and gain agility in outcomes. Now more than ever hybrid has the power to do and be so much more than you might think.
The inaugural issue of Quirk’s Survey Magazine features an article from our Vice President of Insights, Julia Eisenberg, that explores this idea further. Julia dives into the definition of today’s hybrid research, best practices for executing mixed methodology studies, and the benefits gained from implementing hybrid approaches.
To discover how hybrid methodologies can elevate your research and help you gain more impactful insights, download the full article “Today’s Hybrid Research: Mix It Up” here.
If you have questions or want to discuss further how hybrid methodologies can fit into your research needs, just drop us a line. We are here to help.