What Market Researchers Need to Know about Blockchain

What Market Researchers Need to Know about Blockchain

The market research industry is no stranger to buzz words.  Big data. IoT. Artificial intelligence. While some are short-lived, others stick around long after the first big splash. And lately, there have been more and more mentions of blockchain and MR.

While many people still only associate blockchain with cryptocurrency, it’s proving to have a much wider reach.  Our CEO, Isaac Rogers, recently connected with Quirks to discuss what blockchain is, how it could impact the way consumers and brands interact with personal data, and the influence this technology could have on the future of research.

Click here to read the full Q&A.