Make Objectives Matter: The Importance of Setting an ROI Compass for Research

Make Objectives Matter: The Importance of Setting an ROI Compass for Research

A 20|20 White Paper

With the wide variety of cutting-edge technology, communication channels, and innovative methodologies more readily available than ever before, market research should be a breeze, right? Unfortunately however, this often proves to be overwhelming, causing business needs to get lost in the journey, leaving us with research and outcomes with only loose ties to the business objectives. That’s why at 20|20 we use an ROI compass based on clear objectives and intentional processes as the foundation for the work we do.

Check out our latest white paper and discover how to identify true business objectives and set an ROI compass for success.  You’ll learn what an ROI compass is, why it’s critical for more impactful outcomes, how to establish one , and how other brands have used this approach to deliver research that leads to tangible business growth.

To download your copy of the white paper, please click here:

Make Objectives Matter: The Importance of Setting an ROI Compass for Research