Why challenge the approaches we trust, the ones that deliver what we think we need? It’s often easier to make the research fit into the tried-and-true methods we know will work, but what happens when ease becomes a substitute for critical thinking, compromising the quality of insights and impact of research?
The May issue of Quirk’s Magazine features an article from our Vice President of Insights, Julia Eisenberg, that introduces a new mantra- consultancy before methodology. She discusses the power of letting the research objectives define the methodology and how to win with creative, custom research.
In this article, Julia explores how custom research design based on the research needs, the business needs, and the tools available, results in precision, complexity and accuracy of insight that could not have been achieved through an over templated, strictly defined approach. If you have questions or want to discuss further how custom research can fit your needs, just drop us a line. We are here to help.
To learn more, read the full article here: Let the Research Define the Method