Where They Go. Why They Stay.
20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation.
Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences with travel and hotels.
To see the full report and insights, please click here: Where They Go. Why They Stay.