Quirks recently published an article written by 20|20’s CIO Isaac Rogers in their June 2014 issue.
“Iceberg Ahead: Does the market research industry have a titanic security problem” offers solutions to market researchers to ensure client’s most sensitive information is protected.
The following is a brief excerpt:
As research continues its digital evolution, research firms and their providers are sharing more and more massive amounts of confidential information online. In our zeal to utilize new capabilities to conduct research studies while reducing their time and cost, researches often neglect to check the security protocols of their partners and suppliers. Today, we have huge amounts of confidential client and respondent data being transferred across unknown and potentially insecure data infrastructure. And like Titanic’s fateful meeting with the iceberg, one day our lack of attention to the security of that data could tear apart what we have built thus far.
To read the full article, please download this PDF: Iceberg Ahead_Quirks_June 2014