QRCA Views recently published an article written by 20|20’s CEO Jim Bryson in their June 2014 issue.
“Getting More from Online Homework” encourages researchers to utilize homework in preparation and to benefit studies.
The following is a brief excerpt:
Even with the unfortunate moniker, researchers have found “homework” for in-person qualitative to be an effective tool to extend the learning of in-person research far beyond the actual time the researcher can spend with the respondent.
Homework reinforces, accelerates and deepens consumer insights. Yes, it’s extra work for everyone, but its use has been growing as researchers strive to squeeze ever-deeper insights from each respondent interaction.
To read the full article, please download the PDF here:Getting More from Online Homework_QRCA Views 2014