Four Keys to Mobile Qualitative Success

Four Keys to Mobile Qualitative Success

With the power of smartphones, it’s easy to be with your desired audience at the moments that matter to your research. What’s not as easy is designing effective mobile studies.

As part of the MR Web series on Insights in the Mobile Age, we share four crucial tips for great mobile qualitative studies.  From making the project entertaining to thoughtful use of media, these best practices will ensure maximum participant engagement and the best possible insight.

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