QRCA Views recently published an article written by 20|20’s CIO Isaac Rogers in their Winter 2013 issue.
“Five Tips for Better Global Online Qualitative” equips researchers with informative and insightful suggestions on multi-country research.
The following is a brief excerpt:
We live in a global economy and think on a global scale. Other cultures, countries and places beyond our physical reach affect our everyday business decisions. As anyone can attest, the research world is a different place than it was ten years ago. Not only have the Fortune 500’s needs for “global” research accelerated, but even smaller brands are looking for a global view on their customers.
Historically, only large, global research firms attempted multi-country qualitative studies. Their worldwide staff and infrastructure allowed them to effectively scope and simultaneously exe- cute a study across multiple countries. Smaller agencies and independent consultants simply did not have the capabilities to meet such demands.
Today, all firms — from the largest research agencies to the smallest independent research shops — have access to powerful tools that allow for easier and faster global research. With online qualitative research platforms, you can now engage participants scattered across the globe without ever leaving the com- fort of your office.
To read the full article, please download this PDF: 5 Tips For Better Global Online Qualitative