According to the 2018 Quirks Q-Report, the main reasons clients outsource research are the lack of internal staff (32%) and the need for expertise they don’t have in house (31%). If clients must engage outside partners, how can they do it effectively and efficiently? As part of the report, our own Julia Eisenberg, VP of Insights, offers a commentary on this topic.
In it, she puts forth the idea that successful outsourcing starts and ends with high-quality communication. An easy soundbite to offer, to be sure, but a difficult promise to keep. What does high-quality communication really mean? What is the measure for high quality? Her piece dives deeper into how communication and the relationship between client and vendor impacts the way insights are shared inside organizations.
To learn more, read the full commentary here: How Clients and Vendors Can Build Trust and Get to Work
To see more about the Q-Report findings, find the full report here: The 2018 Q-Report Corporate Researcher Report