Game of Thrones is a cultural phenomenon, so we thought there was no better opportunity for a little research than the recent season premiere.

While waiting for winter, we partnered with MindProber to do a live monitoring study of the first episode, leveraging our proprietary panel and their scalable biometrics data collection platform.

Overall, the first episode reflected the enthusiasm of the fans after a two-year wait for the final season – with several moments of distinct emotional activation peaks shared between dragons, confessions, and reunions.

Want to learn more? Check out full details from the study here.