Is Your Brand Keeping Pace with Consumer Preference?

Is Your Brand Keeping Pace with Consumer Preference?

In our latest research series, we’re tackling the topic of disruption. Namely, what it means to consumers and in turn what their perceptions of the trend mean to us as researchers, brands and marketers.

Using text analytics to understand the nuance of the responses, it’s clear that consumers embrace disruption as something that will deliver benefits for them through better products, more choices, and lower costs.

Are your brands and the brands you work with using insights effectively to keep pace with disruption and the changes it’s creating in consumer demand?