Qualitative Research Solutions to Inspire Great Decisions
We know successful brands talk to their customers more, so we’ve spent 30+ years simplifying ways to connect brands with their consumers, helping them uncover the stories that matter most.
Along the way, we pioneered methods that are used worldwide for smarter, more meaningful qualitative research — research that drives confident decisions. In fact, we’ve helped more than 4,000 clients in more than 95 countries deliver memorable insights and contagious consumer stories through our unique combination of in-house expertise, services and tools.
When it comes to digital qualitative, the depth of your insights and the stories they reveal should have no limits. Our QualBoard®, QualMeeting®, and iModerate Chat solutions set the standard for rich capabilities and ease of use.
Your consumers are changing faster than research, so we put together a suite of approaches to keep pace and uncover actionable narratives. Whatever your brand challenge, we can deliver the stories you need, when you need them, to help your business grow.
Focus Group Facilities
When it comes to in-person work, you need a complete narrative from the best respondents. Choose from one of our three facilities across the Southeast, each in a thriving, diverse and accessible market.