QualLaborate
Helping you do better research

QualLaborate: Interactive online markup and concept evaluation

QualLaborate 2.0™ is a revolutionary Concept Evaluation and Image Markup Tool that allows you to get rich, detailed feedback about new product ideas, advertising and design concepts, storyboards, wireframes or any other type of visual stimuli.

View examples of QualLaborate™ in action, as well as the report-ready heatmaps clients love, by clicking on any picture below.

 

Other industry solutions for image markup rely on technology designed for quantitative research and are a poor fit for online qualitative research. QualLaborate™ was designed and built from the ground up for qualitative research. It’s the only markup tool in existence that includes features designed to provide you the insight you need.

What makes QualLaborate™ 2.0 the ONLY truly qualitative markup tool?

  • Our revolutionary First Impression feature allows you to capture unbiased, “gut reaction” opinion about each concept or idea then use the markup tools to gather deeper feedback.
  • QualLaborate™ allows you to rotate or randomize your concepts bias.
  • Everything happens within QualBoard®; no pop-up windows or other sites to visit. Also, Moderators are welcome to do all the setup right inside of QualBoard®; without relying on a third party. Of course, 20|20 is always here to help as needed.
  • The integrated reporting makes analysis easy. No more external tables or excel spreadsheets. I'ts all in one place.
  • QualLaborate™ includes both pre-packaged and ad-hoc reports that make easy work out of analyzing your data and jumping right in to your findings
  • You can pull a wide range of reports, including heat-maps, click-maps, and even the “raw data” for analysis in other applications
  • You can pull a wide range of reports, including heat-maps, click-maps, and even the “raw data” for analysis in other applications
  • Each QualLaborate™ project can be linked to multiple QualBoard® discussions allowing you to collect feedback from multiple segments or groups. The built-in segment reporting allows you to slice and dice your findings based on your market segment.

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