QualBoard® takes advantage of threaded ‘Bulletin Board’ technology. QualBoard® participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants’ comments. All of the discussion is visible onscreen to the client observers in a “virtual backroom”.
A QualBoard® typically takes place over a 3-7 day period – with respondents participating 2-3 times each day. Because of the longer timeframe and the come-and-go nature of the discussion, most QualBoard® discussions have 10-30 participants, rather than 8-10 common in in-person or real-time online groups.
As a researcher, you have unprecedented capabilities to understand your market. In addition to standard questions, you can also ask:
Also, QualBoard® is not just a bulletin board platform, it is a fully integrated qualitative research system. In addition to the most innovative capabilities in the world, QualBoard® is fully integrated with:
When it is time to do your analysis, QualBoard® makes it easier than ever. The segment report lets you compare segments at the push of a button. Content tags, profile tags and searchable transcript dramatically reduce analysis time and improve insights.
Please contact us at the numbers above or go to Webinars and Learning for a wealth of information about QualBoard® and other online qualitative research tools and techniques. Please let us know how we can help you do better research.
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