QualBoard® takes advantage of threaded ‘Bulletin Board’ technology. QualBoard® participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants’ comments. All of the discussion is visible onscreen to the client observers in a “virtual backroom”.
A QualBoard® typically takes place over a 3-7 day period – with respondents participating 2-3 times each day. Because of the longer timeframe and the come-and-go nature of the discussion, most QualBoard® discussions have 10-30 participants, rather than 8-10 common in in-person or real-time online groups.
As a researcher, you have unprecedented capabilities to understand your market. In addition to standard questions, you can also ask:
Also, QualBoard® is not just a bulletin board platform, it is a fully integrated qualitative research system. In addition to the most innovative capabilities in the world, QualBoard® is fully integrated with:
When it is time to do your analysis, QualBoard® makes it easier than ever. The segment report lets you compare segments at the push of a button. Content tags, profile tags and searchable transcript dramatically reduce analysis time and improve insights.
Please contact us at the numbers above or go to Webinars and Learning for a wealth of information about QualBoard® and other online qualitative research tools and techniques. Please let us know how we can help you do better research.
Was easy and intuitive to use, love that we can easily pull transcripts.
This was our clients' first experience and they loved it!
The product is really fabulous. Almost every need has been anticipated.