Helping you do better research

LifeNotes: Capturing real consumer experiences

LifeNotes™ is a breakthrough journaling application that combines the mobility and capability of smartphones with the power of QualBoard® to deliver a research tool that is unequaled in its ability to deliver a digital 360 degree research experience. Now, you can get in-the-moment feedback that is robust and actionable like never before.

Terrific. Always responsive, even at some funny hours. Double her salary.

Easy to use but robust tool.

Our research team loves the technical support you provide


By downloading the QualBoard® Mobile™ application, participants can use LifeNotes™ anytime and anywhere, even when there is not a mobile connection. Researchers no longer have to rely on participants’ memories or train participants to upload video. Now, the researcher simply sends out a LifeNotes™ assignment and the participants snap a picture, take a video and/or make a comment at anytime, anywhere. LifeNotes™ uploads the information automatically. It’s easy.

Mobile pictures, video and comments create powerful insights. Add the integrated QualBoard® functionality and you have the tools to expand those insights to go deeper and farther than ever. LifeNotes™ + QualBoard® create an ethnographic data stream plus the capability for deeper individual or group discussions. You get the best of all worlds.

Participants can leave LifeNotes™ from their computer as well as their mobile phone. The phone’s voice dictation feature can make posting even easier while on the go. If you need to know where your participants are, you can use the opt-in geo-location feature to know where each post is made.