Brought to you by Quirks and 20|20
In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration.
This webinar is for researchers who conduct quantitative and/or qualitative research. Quant and Qual research do not have to be like oil and water. Today’s market research technology is opening up new avenues for both qualitative and quantitative researchers alike to utilize integrated solutions that are faster to execute and generate richer insights. CIO Isaac Rogers will demonstrate the benefits of Quant+Qual research while providing techniques and case studies that you can use immediately in your research practice.
In this session we’ll walk through how cutting-edge clients:
· Execute integrated, single phase quant+qual projects
· Generate deeper insights from quantitative by integrating qualitative
· Turn the tables on traditional qualitative cost and time expectations
· Utilize social media to engage with previously unreachable respondents
This webinar is for any researcher interested in learning strategies that take advantage of new, but easy-to-apply technologies to deepen their research.