RW Connect recently published an article written by 20|20’s CIO Isaac Rogers in their October 2014 issue.
“The Evolution of Digital Qualitative Recruiting” explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results
The following is a brief excerpt:
As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively. In fact, early projects/studies have proven to be quite promising.