QualMeeting
Combining the real-time sights sounds of in-person meetings with the convenience of online research.
QualMeeting™ combines the real-time sights & sounds of in-person meetings with the convenience, cost savings and broad-reaching recruiting of online research. Developed for those who are comfortable with in-person qualitative research, but who also desire the benefits that online studies bring, QualMeeting™ is a web-based platform that takes advantage of webcam technology and streaming video to provide real-time “face-to-face” research.
Convenience
Studies take place on your schedule. Just pick the date and time… and you’re set. No facility availability to worry about, no travel and no logistics. Plus, QualMeeting™ eliminates the time lost with planes, hotels and taxis. It also virtually guarantees 100% participation; participants log-in from wherever they like – work, home or the corner coffee shop.
Flexibility
Nearly any project that can be conducted in-person can be conducted using QualMeeting™… focus groups, IDIs, concept testing, product testing and more. Plus, with its enhanced feature set, it is an ideal replacement for telephone interviews.
Cost Savings
The average in-person project takes place in multiple cities. Moderator and client travel-related expenditures can easily exceed $15,000. With QualMeeting™, 100% of those dollars are saved, which can mean a more cost-effective project or even an expanded project for the same budget.
Inclusiveness
In-person research is geographically constrained, often eliminating key target segments simply because of where they live. With QualMeeting™, those barriers to success no longer exist. The projects become more inclusive. Now, the recruiters can focus on finding the right participants, regardless of where they live. And better participants mean better research.
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