QualAnywhere
Collect real-time data from participants in ways never before possible.
With the proliferation of mobile devices and text messaging, QualAnywhere™ allows researchers to engage participants in ways never before possible, as a way to collect real-time data.
Recent enhancements to QualAnywhere™ give researchers the ability to gather more insights:
- Smartphones are not required! QualAnywhere™ works on 98% of all SMS phones
- Moderators have the ability to send and receive pictures
- More controls at your fingertips with participant segmentation for targeted questioning
- Engage in real-time texting conversations with participants
With access to more phones and more tools, QualAnywhere™ lets you get more from your mobile research.
It’s Easy
First, participants are recruited just like in other types of qualitative studies. Then, over a period of days or weeks, they receive your predetermined questions at specified times… and simply text-back their responses. All responses are automatically gathered and sorted by question and participant (your transcripts). 20|20 does all the set-up, programs the questions and e-mails your transcript to you daily.
It’s Flexible
QualAnywhere™ was designed from the ground up to be flexible enough to accommodate most any study structure:
- The system can send and receive text messages to and from any mobile phone in the US.
- Studies can accommodate up to 100 participants
- Researchers can send out up to 10 unique messages per day (each with its own send time)
- There is the opportunity for additional probing
- Studies can last up to 30 days
- Questions can be qualitative or quantitative in nature
It Opens Up New Research Ideas
With this new platform, there really is no limit to the kinds of studies you can create:
- Conduct studies about eating habits DURING the lunch hour
- Conduct studies on computer use at the office WHILE participants are at work
- Conduct studies on TV viewing habits DURING prime time while participants are watching TV
- Conduct studies on shopping WHILE participants are likely to be at the grocery store
- The possibilities are endless…
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