Millward Brown acquires qual shop for “insights”

By |February 27th, 2009|Categories: Uncategorized|Tags: , |

Direct from Mr. Web (www.mrweb.com).  Its good news that the big guys are investing in qualitative assets.  The following article outlines Millward Brown’s recent acquisition of Alsted Research, a Danish qual firm.  This is especially interesting given Sir Martin Sorrell’s assertion, reported in this blog on February 4, that WPP Group (Millward Brown parent) will be [...]