Value Propositions: 3-D and 5-P approaches

By |March 11th, 2009|Categories: Uncategorized|Tags: , , |

As qualitative researchers we are often working to uncover the valua proposition or the USP for a particular product or service.  As with many things, I’m always looking for ways to structure my thinking or brainstorming.  Having some type of structure, or knowing the questions to ask, is simply much easier than staring at a [...]