20|20 Research Releases the Results of Flash Poll Gauging U.S. Citizens’ Reaction to Brexit

By |July 5th, 2016|Categories: Press Release|Tags: , , , , , , , , , , , |

Brexit Poll: Study Finds Uncertainty but Not Negativity NASHVILLE, Tenn. (July 5, 2016) --In light of recent events in the United Kingdom, global research technology and service company 20|20 Research conducted a flash survey to gauge how the news has been perceived by citizens in the United States. Drawing from its proprietary panel of respondents, [...]

20|20 Research Names Isaac Rogers CEO of 20|20 Technology

By |January 25th, 2016|Categories: Press Release|Tags: , , , , , , , |

ISAAC ROGERS NAMED CEO OF 20|20 TECHNOLOGY NASHVILLE, Tenn. (January 25, 2016) --Isaac Rogers, chief innovation officer for global research technology and service company 20|20 Research, has been named CEO of the company's tech subsidiary, 20|20 Technology. Rogers will lead the efforts and operations of the company that develops and implements the technologies offered by [...]

Why social media can provide key brand insights

By |October 27th, 2009|Categories: Uncategorized|Tags: , , , |

ESOMAR Online ConferenceThe conference is taking place today and tomorrow in Chicago.  The first morning has been heavily focused on social media with several good papers.  I will post more about social media later.  Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for "netnography."  Netnography is essentially the practice [...]

Breaking in New Clients

By |October 1st, 2009|Categories: Uncategorized|Tags: , , , , |

Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general?  Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting.  Chris is [...]

Research Industry Defines Online Terminology

By |August 20th, 2009|Categories: Uncategorized|Tags: , , , |

The Association Collaborative Effort (ACE) is an initiative by research industry associations (AMA, ARF, CASRO, ESOMAR, MRA, and the MRIA) to address the industry issues surrounding online research and panel use.  The official purpose is:  to ensure that all online and panel researchers and users, no matter the industry segment or the association affiliation, share a set [...]

10 Tips for QualBoard Moderating

By |May 3rd, 2009|Categories: Uncategorized|Tags: , , , |

I've been getting a lot of questions about moderating online bulletin boards (QualBoards).  So, I decided to list some recommendations for people who might be new or just want to see if they can pick up a new tip or two.  The tips are in the "Pages" section of QualBlog to the right ===> If [...]

Bulletin Boards useful for studying cancer patients

By |March 4th, 2009|Categories: Uncategorized|Tags: , , , |

The following abstract is from an article in BMC Medical Research Methodology of the use of bulletin boards to reach cancer patients, specifically pediatric patients.  We have conducted QualBoard studies among physicians and patients for many years and found the methodology to be very effective because of its asynchronous nature and, in many cases, the anonymity [...]

Zeldis Research makes the case for BBFG

By |February 11th, 2009|Categories: Uncategorized|Tags: , , |

This article appeared in the February edition of the MRA’s e-News.  No, we did not write the article.  However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we [...]

You can run but you can’t hide.

By |February 5th, 2009|Categories: Uncategorized|Tags: , |

I got this off the Ad Age site.  Its not qualitative but it is cool.   Google Takes Social Networking on the Road Maps App Lets You Share Your Location with Friends Posted by Lee Mikles on 02.04.09 @ 09:10 PM Google Latitude Google today announced yet another addition, called Latitude, to its mobile [...]