Techniques

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Quant vs. Qual: A Good Basic Comparison (SigmaSurveys)

By |February 3rd, 2009|Categories: Uncategorized|Tags: , |

Qualitative Versus Quantitative Research Sun, 25th January, 2009 - Posted by Adam This article highlights the differences between qualitative and quantitative research, inherently showing the advantages and disadvantages of each method. It's very similar in concept to the previous article of Primary versus Secondary Data. What is Qualitative Research: Research involving detailed, verbal descriptions of [...]

Narratives: Storytelling as a Research Art

By |January 31st, 2009|Categories: Uncategorized|Tags: , |

Leap into Narratives Narratives, or storytelling, allow research participants to tell their story in an unstructured way that releases them from our structured questionning that sometimes suppresses key findings.  Such "unstructure" can lead to powerful, unexpected insights.  During narratives the participant expresses him/herself in ways that are unconventional and revealing of context, behaviour, relationships and [...]