Techniques

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The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

By |February 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right [...]

CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

By |January 21st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , |

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared by 20|20's CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee [...]

Betting On Your Future: Why Sweaty Palms are Important to the Research Industry

By |December 22nd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their December 2014 issue. "Betting on Your Future: Why Sweaty Palms are Important to the Research Industry" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: Virtual Reality (VR) was [...]

The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Better, Faster, Physician Research

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

AMA Marketing Health Services Newsletter recently published an article written by 20|20's CEO Jim Bryson.  "Better, Faster Physician Research" gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]

The Evolution of Digital Qualitative Recruiting

By |October 23rd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

  RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their October 2014 issue. "The Evolution of Digital Qualitative Recruiting" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: As time and cost pressures drive more researchers to seek [...]

Doing More with More

By |October 7th, 2014|Categories: Articles and Case Studies|Tags: , , , , , |

Research World recently published an article written by 20|20's CIO Isaac Rogers in their September 2014 issue. "Doing More with More" explores the increase in multi-part or hybrid research projects as a means to foster deeper and more meaningful engagement with consumers. The following is a brief excerpt: Hybrid qualitative methodologies are gaining traction as a way [...]

7 Days, 7 Countries, 7 Ways

By |August 5th, 2014|Categories: Articles and Case Studies|Tags: , , , , |

AMA's Marketing Insights recently published an article written by 20|20's CEO Jim Bryson in their July/August 2014 issue. "7 Days, 7 Countries, 7 Ways" explores new technology trends in multinational qualitative research through the "three sevens challenge" to prove if qualitative technology can live up to the hype. The following is a brief excerpt: Traditional, in-person, international [...]

Why social media can provide key brand insights

By |October 27th, 2009|Categories: Uncategorized|Tags: , , , |

ESOMAR Online ConferenceThe conference is taking place today and tomorrow in Chicago.  The first morning has been heavily focused on social media with several good papers.  I will post more about social media later.  Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for "netnography."  Netnography is essentially the practice [...]