qualitative research

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Webinar PDF – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

By |May 26th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. For those who would like a copy of the webinar presentation, we have created a downloadable PDF of the slide deck. If you have any questions as you are [...]

You Can Go Global With Technology: 6 Ideas To Take Around The World

By |July 10th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

QRCA Views recently published an article written by 20|20's CEO, Jim Bryson in their Summer 2015 issue. "You Can Go Global With Technology: 6 ideas to take around the world" shows qualitative researchers just how easy it is to do research across the globe due to the technologies that interconnect us all. The following is [...]

Qual Research’s Journey Out of the Rabbit Hole

By |May 12th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

The American Marketing Association recently published an article written on their Elevate blog by 20|20's CEO Jim Bryson.  "Qual Research's Journey Out of the Rabbit Hole" uses the lens of Alice and Wonderland to survey the mad world of Qualitative Research. The following is a brief excerpt: “But I don’t want to go among mad people,” Alice [...]

The New Quant+Qual Paradigm Webinar PDF

By |April 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. For those who would like a hard copy of the webinar, we have created a downloadable PDF of the powerpoint deck. If you have any questions as you [...]

CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

By |January 21st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , |

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared by 20|20's CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee [...]

The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Better, Faster, Physician Research

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

AMA Marketing Health Services Newsletter recently published an article written by 20|20's CEO Jim Bryson.  "Better, Faster Physician Research" gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]