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Massachusetts Reverses: Exempts physician incentives

By |June 1st, 2009|Categories: Uncategorized|Tags: , |

A few weeks ago, we alerted you that Massachusetts passed a reporting requirement on all physician research incentive payments.  Because of diligent work by the Marketing Research Association (MRA) Massachusetts has now clarified that the regulation does not apply to market research.  Here is the text of MRA’s release: Victory for MRA and the Profession! [...]

Marketing Spending: From the bottom looking up?

By |April 6th, 2009|Categories: Uncategorized|Tags: , , |

From our friends at Mr. Web (http://www.mrweb.com/drno/news9801.htm), here is a survey that says we may have hit bottom and are about to begin climbing out of this spending hole we are in.  At least the rate of decline seems to be slowing.  I’ll continue to watch for other reports to see if they agree.  Here [...]

Millward Brown acquires qual shop for “insights”

By |February 27th, 2009|Categories: Uncategorized|Tags: , |

Direct from Mr. Web (www.mrweb.com).  Its good news that the big guys are investing in qualitative assets.  The following article outlines Millward Brown’s recent acquisition of Alsted Research, a Danish qual firm.  This is especially interesting given Sir Martin Sorrell’s assertion, reported in this blog on February 4, that WPP Group (Millward Brown parent) will be [...]

Primer for Qual End Users

By |February 17th, 2009|Categories: Uncategorized|Tags: , |

The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to: Enhance the learning of backroom viewers, thereby maximizing the value of the research Preempt the risk of making potentially costly viewing and/or listening errors Provide [...]

Winning Clients: An End User Perspective

By |February 10th, 2009|Categories: Uncategorized|Tags: , , |

Regina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit.  Here are some notes from her presentation that you might find helpful the next time you try to land that big account. During a recession, end users are often understaffed but still have [...]

WPP to Emphasize “Insights”

By |February 4th, 2009|Categories: Uncategorized|Tags: |

This comes to us from www.mrweb.com.  Implications for qualitative? Insight at the Heart of New WPP January 22, 2009Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell.Sorrell says this change of direction [...]