Qualitative Industry

Home/Tag:Qualitative Industry

Today’s Hybrid Research: It Might Not Mean What You Think It Means

By |February 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there [...]

Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

By |January 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that [...]

An Inside Look at Traveler Decision Making

By |December 14th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences [...]

Learn and Earn: Three Intriguing Lessons from Online Qual

By |September 13th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following is a brief excerpt: The conversation usually starts out something like this: "The project was fine. It just doesn’t feel [...]

Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

By |August 19th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , |

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see what insights we could glean. These projects were run through our proprietary, in-house analytics platform that measures sentiment of sections, [...]

Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?

By |May 10th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , |

Quirk's recently published an article written by 20|20 Founder and President, Jim Bryson, in their May 2016 issue. “Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?” provides case studies from researchers to shed light on the rise in popularity of hybrid quant/qual methods. The following is a brief excerpt: Currently, hybrid quant/qual research is all the [...]

Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

By |February 11th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirk's recently published an article written by 20|20's President, Jim Bryson, in their December 2015 issue. "Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting" considers consumers who don't fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given. [...]

The Power of the Target Perspective

By |December 1st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue. “The Power of the Target Perspective” sheds light on how this method can improve the potential for success when recruiting study participants. The following is a brief summary: Market research today is a more sophisticated discipline than ever before. Thanks to technology that is [...]

Research Industry Defines Online Terminology

By |August 20th, 2009|Categories: Uncategorized|Tags: , , , |

The Association Collaborative Effort (ACE) is an initiative by research industry associations (AMA, ARF, CASRO, ESOMAR, MRA, and the MRIA) to address the industry issues surrounding online research and panel use.  The official purpose is:  to ensure that all online and panel researchers and users, no matter the industry segment or the association affiliation, share a set [...]