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Breaking in New Clients

By |October 1st, 2009|Categories: Uncategorized|Tags: , , , , |

Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general?  Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting.  Chris is [...]

Bulletin Boards useful for studying cancer patients

By |March 4th, 2009|Categories: Uncategorized|Tags: , , , |

The following abstract is from an article in BMC Medical Research Methodology of the use of bulletin boards to reach cancer patients, specifically pediatric patients.  We have conducted QualBoard studies among physicians and patients for many years and found the methodology to be very effective because of its asynchronous nature and, in many cases, the anonymity [...]

Grandma’s getting online

By |February 13th, 2009|Categories: Uncategorized|Tags: , |

Seismic Shift in Internet Age Mass by Jack Loechner, Wednesday, February 11, 2009, 8:15 AM According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, [...]

Zeldis Research makes the case for BBFG

By |February 11th, 2009|Categories: Uncategorized|Tags: , , |

This article appeared in the February edition of the MRA’s e-News.  No, we did not write the article.  However, we did find it very interesting and agree wholeheartedly with their conclusion, “Is a BBFG for every client and every project? Of course not. But it’s an increasingly important tool in our qualitative toolbox, and we [...]