online qualitative research quantitative research hybrid

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The New Quant+Qual Paradigm Webinar Video

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , |

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. This webinar is for researchers who conduct quantitative and/or qualitative research.  Quant and Qual research do not have to be like oil and water. Today's market research technology [...]

The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]