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Qual Research’s Journey Out of the Rabbit Hole

By |May 12th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

The American Marketing Association recently published an article written on their Elevate blog by 20|20's CEO Jim Bryson.  "Qual Research's Journey Out of the Rabbit Hole" uses the lens of Alice and Wonderland to survey the mad world of Qualitative Research. The following is a brief excerpt: “But I don’t want to go among mad people,” Alice [...]

The New Quant+Qual Paradigm Webinar PDF

By |April 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. For those who would like a hard copy of the webinar, we have created a downloadable PDF of the powerpoint deck. If you have any questions as you [...]

CASE STUDY: Virtual Intercepts

By |March 12th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Reading it Right: Using 20|20's Virtual Intercept hybrid research technology to ensure a better customer experience  RPG Innovations, an international pet care products company, wanted to ensure that consumers have the best experience possible with a revolutionary new Out! Petcare brand stain and odor cleaning product. Given the highly-innovative concept, the Out! brand team questioned [...]

CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

By |January 21st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , |

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared by 20|20's CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee [...]

The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Better, Faster, Physician Research

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

AMA Marketing Health Services Newsletter recently published an article written by 20|20's CEO Jim Bryson.  "Better, Faster Physician Research" gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]

Kantar Picks 20|20 for Online Qual

By |August 19th, 2014|Categories: Press Release|Tags: , , , , , , , , |

KANTAR SELECTS 20|20 RESEARCH  FOR ONLINE QUALITATIVE RESEARCH WORLDWIDE NASHVILLE, Tenn. (August 19, 2014)  -- Kantar, one of the world's largest insight, information and consultancy groups, has chosen U.S.-based market research technology and services firm, 20|20 Research, to deliver live online interview streaming research capabilities to the global researcher and its 12 worldwide operating companies. [...]