online market research trends

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Today’s Hybrid Research: It Might Not Mean What You Think It Means

By |February 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there [...]

Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

By |August 19th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , |

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see what insights we could glean. These projects were run through our proprietary, in-house analytics platform that measures sentiment of sections, [...]

Coming of Age

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research &Results recently published an article written by 20|20's CIO Isaac Rogers in their April issue. "Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers" gives light to the new technologies to help both quant and qual research be integrated in the digital world. The following is a brief excerpt: [...]

The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

By |February 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right [...]

Betting On Your Future: Why Sweaty Palms are Important to the Research Industry

By |December 22nd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their December 2014 issue. "Betting on Your Future: Why Sweaty Palms are Important to the Research Industry" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: Virtual Reality (VR) was [...]

The Evolution of Digital Qualitative Recruiting

By |October 23rd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

  RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their October 2014 issue. "The Evolution of Digital Qualitative Recruiting" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: As time and cost pressures drive more researchers to seek [...]