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How Integrated Quant+Qual is Democratizing Research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to [...]

The Naysayer’s Guide to Virtual Reality in Marketing Research

By |April 20th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

MRIA's Vue Magazine recently published an article written by 20|20's CIO Isaac Rogers in thier April issue. "The Naysayer's Guide to Virtual Reality in Marketing Research" is a friendly harbinger for market research professionals and why they should consider incorporating it into their business. The following is a brief excerpt: Virtual reality (VR) is the current darling of [...]

Coming of Age

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research &Results recently published an article written by 20|20's CIO Isaac Rogers in their April issue. "Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers" gives light to the new technologies to help both quant and qual research be integrated in the digital world. The following is a brief excerpt: [...]

The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

By |February 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right [...]

Betting On Your Future: Why Sweaty Palms are Important to the Research Industry

By |December 22nd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their December 2014 issue. "Betting on Your Future: Why Sweaty Palms are Important to the Research Industry" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: Virtual Reality (VR) was [...]

The Evolution of Digital Qualitative Recruiting

By |October 23rd, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

  RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their October 2014 issue. "The Evolution of Digital Qualitative Recruiting" explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results The following is a brief excerpt: As time and cost pressures drive more researchers to seek [...]

Doing More with More

By |October 7th, 2014|Categories: Articles and Case Studies|Tags: , , , , , |

Research World recently published an article written by 20|20's CIO Isaac Rogers in their September 2014 issue. "Doing More with More" explores the increase in multi-part or hybrid research projects as a means to foster deeper and more meaningful engagement with consumers. The following is a brief excerpt: Hybrid qualitative methodologies are gaining traction as a way [...]

20|20 Launches Virtual Reality Platform for Market Research

By |September 8th, 2014|Categories: Press Release|Tags: , , , , , |

MARKET RESEARCH TECHNOLOGY COMPANY ACHIEVES LONG-TIME INDUSTRY GOAL FOR VIRTUAL REALITY NASHVILLE, Tenn. (September 8, 2014) -- U.S.-based market research technology and services firm, 20|20 Research, today unveiled a virtual reality platform that allows researchers to simulate a multitude of consumer products and sensory experiences for more engaging, detailed and cost-effective market research. Debuted at [...]