Why social media can provide key brand insights

By |October 27th, 2009|Categories: Uncategorized|Tags: , , , |

ESOMAR Online ConferenceThe conference is taking place today and tomorrow in Chicago.  The first morning has been heavily focused on social media with several good papers.  I will post more about social media later.  Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for "netnography."  Netnography is essentially the practice [...]