Why Weird Words Make Great Brand Names

By |April 21st, 2009|Categories: Uncategorized|Tags: , , |

Naming.  We do it all the time in focus groups.  Frankly, sometimes I wonder if we are doing the name justice by tossing it out in a focus group to get “top of mind” responses.  Does a name make a brand?  Probably not.  The brand support goes farther than the actual name.  There are too [...]