Doing More with More

By |October 7th, 2014|Categories: Articles and Case Studies|Tags: , , , , , |

Research World recently published an article written by 20|20's CIO Isaac Rogers in their September 2014 issue. "Doing More with More" explores the increase in multi-part or hybrid research projects as a means to foster deeper and more meaningful engagement with consumers. The following is a brief excerpt: Hybrid qualitative methodologies are gaining traction as a way [...]