7 Days, 7 Countries, 7 Ways

By |August 5th, 2014|Categories: Articles and Case Studies|Tags: , , , , |

AMA's Marketing Insights recently published an article written by 20|20's CEO Jim Bryson in their July/August 2014 issue. "7 Days, 7 Countries, 7 Ways" explores new technology trends in multinational qualitative research through the "three sevens challenge" to prove if qualitative technology can live up to the hype. The following is a brief excerpt: Traditional, in-person, international [...]