Up Brands in a Down Economy

By |February 19th, 2009|Categories: Uncategorized|Tags: , |

Amongst all the bad earnings reports and economic news that leaves us quaking is a truism that is being played out by General Mills:  supporting strong brands pays off, even in weak econonomies.  For the entire article click on http://adage.com/article?article_id=134670. General Mills Thrives on Increased Marketing Spending Boosting TV Ads Hiked Cereal Sales, But Digital [...]