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CASE STUDY: Virtual Intercepts

By |March 12th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Reading it Right: Using 20|20's Virtual Intercept hybrid research technology to ensure a better customer experience  RPG Innovations, an international pet care products company, wanted to ensure that consumers have the best experience possible with a revolutionary new Out! Petcare brand stain and odor cleaning product. Given the highly-innovative concept, the Out! brand team questioned [...]

CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

By |January 21st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , |

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared by 20|20's CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee [...]

The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]

Why B-2-B Research is like Herding Cats

By |November 13th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , |

AMA's B2B Newsletter recently published an article written by 20|20's CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches ensure the best interviews. The following is a brief excerpt: For marketers and researchers, B-to-B research can seem like herding [...]

Sheena Swanson Awarded Survey Magazine’s Top 20 Researchers You Need To Know

By |October 23rd, 2014|Categories: Articles and Case Studies, Uncategorized|Tags: , , , , , , , |

In the September 2014 issue of Survey Magazine, 20|20 Director of Project Management Sheena Swanson was awarded the "Unknown Soldier" Award for one of the Top 20 Researchers You Need to Know. "Sheena is extremely poised and professional at a young age. She is extremely intelligent, anyone that meets Sheena will immediately develop a connection. A [...]

CEO Jim Bryson Interviewed on QRCA Views Podcast

By |October 7th, 2014|Categories: Articles and Case Studies|Tags: , , , , , |

QRCA recently interviewed 20|20's CEO Jim Bryson in their quarterly podcast series. In this interview, Jim talks about the irony of hating his research classes while in college while seconds later discussing how he helped to develop a very successful research business. We discuss the bet he took on online qualitative research early on, his [...]

20|20 Research-Charlotte Completes Expansion, Now Adding Jobs

By |September 5th, 2014|Categories: Press Release|Tags: , , , , , |

MARKET RESEARCH/FOCUS GROUP FACILITY CONTINUES SUCCESS STREAK CHARLOTTE, N.C. (September 3, 2014)  -- On the heels of a strong 2012 and 2013, Charlotte research and focus group firm, 20|20 Research, is growing both its facility and staff. The company, which helps researchers and marketers across the country conduct product and opinion research, recently opened a [...]