Isaac Rogers

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Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

By |January 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that [...]

Learn and Earn: Three Intriguing Lessons from Online Qual

By |September 13th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following is a brief excerpt: The conversation usually starts out something like this: "The project was fine. It just doesn’t feel [...]

20|20 Research Names Isaac Rogers CEO of 20|20 Technology

By |January 25th, 2016|Categories: Press Release|Tags: , , , , , , , |

ISAAC ROGERS NAMED CEO OF 20|20 TECHNOLOGY NASHVILLE, Tenn. (January 25, 2016) --Isaac Rogers, chief innovation officer for global research technology and service company 20|20 Research, has been named CEO of the company's tech subsidiary, 20|20 Technology. Rogers will lead the efforts and operations of the company that develops and implements the technologies offered by [...]

How wearables might answer behavioral questions today’s Market Researchers might not even think to ask

By |December 17th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

Marktforschung recently published an article written by 20|20's Chief Innovation Officer Isaac Rogers in their July 2015 issue. "How wearables might answer behavioral questions today's Market Researchers might not even think to ask" discusses the potential of wearables and how they might reshape our understanding of actual consumer behavior and offers suggestions of integrating this new [...]

Just Right Indeed: The Goldilocks approach to innovation research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their August 2015 issue. "Just Right Indeed: The Goldilocks approach to innovation research" sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk's presented a Webinar [...]

How Integrated Quant+Qual is Democratizing Research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to [...]

The Naysayer’s Guide to Virtual Reality in Marketing Research

By |April 20th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

MRIA's Vue Magazine recently published an article written by 20|20's CIO Isaac Rogers in thier April issue. "The Naysayer's Guide to Virtual Reality in Marketing Research" is a friendly harbinger for market research professionals and why they should consider incorporating it into their business. The following is a brief excerpt: Virtual reality (VR) is the current darling of [...]

Coming of Age

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research &Results recently published an article written by 20|20's CIO Isaac Rogers in their April issue. "Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers" gives light to the new technologies to help both quant and qual research be integrated in the digital world. The following is a brief excerpt: [...]

The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

By |February 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right [...]