hybrid methodology

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Today’s Hybrid Research: It Might Not Mean What You Think It Means

By |February 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there [...]

Doing More with More

By |October 7th, 2014|Categories: Articles and Case Studies|Tags: , , , , , |

Research World recently published an article written by 20|20's CIO Isaac Rogers in their September 2014 issue. "Doing More with More" explores the increase in multi-part or hybrid research projects as a means to foster deeper and more meaningful engagement with consumers. The following is a brief excerpt: Hybrid qualitative methodologies are gaining traction as a way [...]