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The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]