Primer for Qual End Users

By |February 17th, 2009|Categories: Uncategorized|Tags: , |

The QRCA Professionalism Committe headed by one of my favorite people, Bob (J.R.) Harris, has developed a white paper for qualitative viewers.  The stated purpose of this paper is to: Enhance the learning of backroom viewers, thereby maximizing the value of the research Preempt the risk of making potentially costly viewing and/or listening errors Provide [...]