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20|20 Research Acquires iModerate

By |October 17th, 2016|Categories: Press Release|Tags: , , , , , , , , |

iModerate joins the 20|20 family, expanding the breadth of research services available to clients NASHVILLE, Tenn. (October 17, 2016) -- Market research technology and services firm 20|20 Research announced today it is acquiring iModerate, a progressive insights agency. The move furthers 20|20’s commitment to provide the market with an expanded suite of innovative research solutions [...]

20|20 Research Introduces Velocity

By |September 25th, 2016|Categories: Press Release|Tags: , , , , , , , , |

New Solution Designed to Keep Pace with Business Needs by Delivering Quality Research in Seven Days or Less NASHVILLE, Tenn. (September 26, 2016) --Market research technology and services firm 20|20 Research today announced the launch of Velocity, a new research solution that provides quick-turn studies, delivering results in just seven days. Velocity is a research option [...]

20|20 Research Develops Collage Tool

By |December 11th, 2015|Categories: Press Release|Tags: , , , , , , , , , , |

PROJECTIVE TECHNIQUE FOR QUALITATIVE RESEARCH EXPECTED TO BECOME INDUSTRY STANDARD NASHVILLE, Tenn. (November 11, 2015) --For years, to better engage research participants for qualitative group studies, researchers have asked respondents to produce a collage of their favorite product, service or issue to be discussed in the group session. The technique allowed participants to express feelings [...]

A Cross-Section of America’s Voters Speak Out on the Burning Questions No Debate Reporter Dared Ask

By |September 18th, 2015|Categories: Press Release|Tags: , , , , , , , , , , , |

The Questions Americans REALLY Had on their Minds NASHVILLE, Tenn. (September 16, 2015) --Forget immigration, the Iran deal, Obamacare, restraining the federal government or even the brashness of The Donald. What American voters REALLY wanted discussed in Wednesday evening's Republican presidential debate -- but wasn't -- concerned the candidates' hair. And, yes, voters agree, more [...]

Just Right Indeed: The Goldilocks approach to innovation research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their August 2015 issue. "Just Right Indeed: The Goldilocks approach to innovation research" sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk's presented a Webinar [...]

How Integrated Quant+Qual is Democratizing Research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to [...]

The Naysayer’s Guide to Virtual Reality in Marketing Research

By |April 20th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

MRIA's Vue Magazine recently published an article written by 20|20's CIO Isaac Rogers in thier April issue. "The Naysayer's Guide to Virtual Reality in Marketing Research" is a friendly harbinger for market research professionals and why they should consider incorporating it into their business. The following is a brief excerpt: Virtual reality (VR) is the current darling of [...]

Coming of Age

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research &Results recently published an article written by 20|20's CIO Isaac Rogers in their April issue. "Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers" gives light to the new technologies to help both quant and qual research be integrated in the digital world. The following is a brief excerpt: [...]

The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

By |February 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering process through technology and best practices. The following is a brief excerpt: Truthfully, there is no “magic bullet” coming right [...]