Brand Creative Testing Using Mind Clouds

By |April 10th, 2009|Categories: Uncategorized|Tags: , |

All moderators have asked themselves whether to introduce advertising creative early in the focus group to minimize bias or later in the group to better understand context.  Emiel Van Wegen offers the following specific advice on how to conduct a focus group on new advertising creative.  Emiel writes a blog, Research Reinvented, that can be [...]