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Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

By |February 11th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirk's recently published an article written by 20|20's President, Jim Bryson, in their December 2015 issue. "Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting" considers consumers who don't fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given. [...]

20|20 Research Names Isaac Rogers CEO of 20|20 Technology

By |January 25th, 2016|Categories: Press Release|Tags: , , , , , , , |

ISAAC ROGERS NAMED CEO OF 20|20 TECHNOLOGY NASHVILLE, Tenn. (January 25, 2016) --Isaac Rogers, chief innovation officer for global research technology and service company 20|20 Research, has been named CEO of the company's tech subsidiary, 20|20 Technology. Rogers will lead the efforts and operations of the company that develops and implements the technologies offered by [...]

How wearables might answer behavioral questions today’s Market Researchers might not even think to ask

By |December 17th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

Marktforschung recently published an article written by 20|20's Chief Innovation Officer Isaac Rogers in their July 2015 issue. "How wearables might answer behavioral questions today's Market Researchers might not even think to ask" discusses the potential of wearables and how they might reshape our understanding of actual consumer behavior and offers suggestions of integrating this new [...]

20|20 Research Develops Collage Tool

By |December 11th, 2015|Categories: Press Release|Tags: , , , , , , , , , , |

PROJECTIVE TECHNIQUE FOR QUALITATIVE RESEARCH EXPECTED TO BECOME INDUSTRY STANDARD NASHVILLE, Tenn. (November 11, 2015) --For years, to better engage research participants for qualitative group studies, researchers have asked respondents to produce a collage of their favorite product, service or issue to be discussed in the group session. The technique allowed participants to express feelings [...]

The Power of the Target Perspective

By |December 1st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue. “The Power of the Target Perspective” sheds light on how this method can improve the potential for success when recruiting study participants. The following is a brief summary: Market research today is a more sophisticated discipline than ever before. Thanks to technology that is [...]

Online Qualitative Recruiting: Is There a Better Way?

By |October 29th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

Alert! Magazine recently published an article written by 20|20's Director of Project Management Sheena Swanson Bacon in their July 2015 issue. "Online Qualitative Recruiting: Is There a Better Way?" offers suggestions on how to improve efficiency and timeliness, reduce costs, and strengthen communication between all parties during the recruiting stage for online qualitative projects, based on [...]

A Cross-Section of America’s Voters Speak Out on the Burning Questions No Debate Reporter Dared Ask

By |September 18th, 2015|Categories: Press Release|Tags: , , , , , , , , , , , |

The Questions Americans REALLY Had on their Minds NASHVILLE, Tenn. (September 16, 2015) --Forget immigration, the Iran deal, Obamacare, restraining the federal government or even the brashness of The Donald. What American voters REALLY wanted discussed in Wednesday evening's Republican presidential debate -- but wasn't -- concerned the candidates' hair. And, yes, voters agree, more [...]

Just Right Indeed: The Goldilocks approach to innovation research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their August 2015 issue. "Just Right Indeed: The Goldilocks approach to innovation research" sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk's presented a Webinar [...]

How Integrated Quant+Qual is Democratizing Research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to [...]

20|20 Research Moves Dial Testing Online, Expanding Reach and Audience

By |July 8th, 2015|Categories: Press Release|Tags: , , , , , , , , , , , |

NEW TOOL GREATLY INCREASES ACCESS, REDUCES COST, TIME AND COMPLEXITIES NASHVILLE, Tenn. (July 7, 2015)  -- Dial testing has been a staple of the advertising world for years to test the effectiveness of television ads, political ads, videos, movie trailers, speeches and the like.   Today, the technique went on steroids. Global research technology and service company 20|20 [...]