Brought to you by Quirks and 20|20

In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research.

Today, more and more researchers are finding opportunities to combine both traditional and online qualitative research within a single project, thereby giving participants a chance for greater experience and interaction throughout the study. In this session, Isaac Rogers, CEO of 20|20 Technology, demonstrates how the use of both face-to-face and digital methods can deliver more meaningful insights.

You’ll walk away from the session with an understanding of how you can:

  • Blend the line between traditional and online qualitative research, leveraging in-person context with digital journals and online homework.
  • Develop streamlined hybrid projects without significantly increasing budgets or timelines.
  • Uncover more value from your research by going deeper with respondents through multiple levels of interaction.

This informative webinar is ideal for any researcher interested in learning strategies that combine traditional face-to-face focus group tactics with online discussion technologies.