One or the other. That is historically how traditional, in-person qualitative and online qualitative have been viewed; projects are typically designed only for one method or the other.
But today, more and more researchers are finding opportunities to combine both face-to-face research and online qualitative within a single project, thereby giving participants a chance for greater experience and interaction throughout the study.
In this session, 20|20 Research will share case studies that demonstrate how the use of both traditional and digital methods can deliver more meaningful insights without significantly increasing costs or timeframes.
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