Save Time and Money With QuickQual
If time and money have stopped you from performing qualitative research, consider using QuickQual™, our new “Assisted Qualitative” research tool that gives you results faster than even a bulletin board focus group can. See how QuickQual™ compares to other qualitative research methodologies:
| 4 Focus Group | 2 Focus Group | Bulletin Board Focus Group | QuickQual™ | |
| Recruiting | 2 weeks | 2 weeks | 2 weeks | 10 days |
| Execution | 2 days | 1 day | 3 days | 3 days |
| Transcripts | 1 week | 1 week | 0 | 0 |
| Reporting | 1 week | 1 week | 1 week | 0 |
| Total | 4-5 weeks | 4-5 weeks | 3-4 weeks | 2 weeks |
| Days out of office | 3 days | 2 days | 0 | 0 |
| Cost | $24-32K plus travel | $12-16K plus travel | $12K | <$10K |
