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Social Media Gets Poor Grades for Oscars

Research Magazine reports that social media experts tried their hand at predicting the Oscars based on social media analysis.  Based on the article “And the Winner Isn’t”, here is my report card for their performance. Grade F.  Professor Jonathan Taplin (Annenberg Innovation Lab) at the Univ. of Southern California) predicted Midnight in Paris for Best
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Mobile surveys, mobile qual look to explode in 2012: GRIT report

A sneak peek at the 2012 Greenbook Research Industry Trends (GRIT) report reveals an anticipation in the rise of mobile surveys this year. That’s one of the highlights of a fascinating examination of what research firms anticipate and what clients see as the techniques that will drive market research budgets this year. The GRIT report,
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Focus Group Fingers All Over Super Bowl Commercials

Super Bowl commercials generate more conversation in Monday morning meetings today than almost anything else. With social media, the conversation following a Super Bowl ad is immediate. Last year, you may remember Groupon’s commercial about the troubles in Tibet resulted in a backlash on Twitter, and a formal apology. It will be studied in business
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